WorkSmart eMarketing

The importance of a Web Strategy: A great article in the Cleveland Plain Dealer

Browsing through the newspapers last week, I stumbled upon a title that caught my attention: Don’t take business online without a road map – My Biggest Mistake” and of course it caught my eye.  As I read, my enjoyment and level of excitement grew as rarely do I see articles in a news paper about the importance of a web strategy. 

Your website is only as strong as the strategy behind it.  Whether you plan on using it for sales, marketing, branding, for fun or to sell something; it is mission critical in having a strategy that takes into account some of the following areas:

• How do we align our website with our organizations objectives
• How do we spend our resources
• Who are we building this strategy for
• What is the measurement for ROI
• Where do we start / prioritize
• Where do we want to go

                      Thanks from Web Strategy by JeremiahWith so much out there today, making sure you are using the right tools for your campaigns are important.  Even more so, staying consistent among them all is just as important as remembering your login information for facebook or linkedin.  Check out the article and let us know how you think your strategy is coming along and whether or not Rose could have been as successful without a strategy.

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