Browsing through the newspapers last week, I stumbled upon a title that caught my attention: Don’t take business online without a road map – My Biggest Mistake” and of course it caught my eye. As I read, my enjoyment and level of excitement grew as rarely do I see articles in a news paper about the importance of a web strategy.
Your website is only as strong as the strategy behind it. Whether you plan on using it for sales, marketing, branding, for fun or to sell something; it is mission critical in having a strategy that takes into account some of the following areas:
- How do we align our website with our organizations objectives
- How do we spend our resources
- Who are we building this strategy for
- What is the measurement for ROI
- Where do we start / prioritize
- Where do we want to go
Thanks from Web Strategy by JeremiahWith so much out there today, making sure you are using the right tools for your campaigns are important. Even more so, staying consistent among them all is just as important as remembering your login information for facebook or linkedin. Check out the article and let us know how you think your strategy is coming along and whether or not Rose could have been as successful without a strategy.
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Tags: eMarketing, Internet marketing, small business emarketing, small business internet marketing, Web Strategy
10.Jun.08 
eMarketing strategy 
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For 2008, focusing resources toward your internet presence is going to be a must. As the internet grows and the amount of people interacting daily increases; making sure you are there for people to find and communicate with has dramatically become more important. By no means is this something to lose sleep over … The coolest thing about eMarketing would be the advantages it provides to individuals, entrepreneurs, businesses, organizations and college students, just to name a few. These eMarketing advantages include, but are not limited to:
1) cost-efficient
2.) time-effective
3.) ease of use
4) ease of turning visitors into customers
5) and a HIGH Return on Investment.
eMarketing is simply Working Smart – to market your business, your idea, yourself, and/or your cause.
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Tags: Best Pratices, eMarketing, eMarketing campaign, eMarketing strategy, successful eMarketing, WorkSmart, WorkSmart eMarketing
03.Feb.08 eMarketing strategy Comments (0)
